1. Your entire group of high school friends is applying to the local college so everyone can still be together.

2. The campus must be near a shopping mall.

3. This is the school your parents attended; they were happy there and are positive you will be too.

4. This college is absolutely the only one in the world for you, so you don’t bother to investigate others.

5. The school is so close to home that your parents will still do your laundry and feed you a couple times a week.

6. You have almost no firsthand knowledge of or experience with the college, but are betting that the place will be a good match for you.

7. The extracurricular and intramural sports offerings aren’t to your liking, but all you intend to do is study for the next four years, so who cares?

8. You’ll be the smartest student on campus.

9. It’s cheap.

10. Either: You live in a big city; you don’t know anything about small towns, so why would you consider a small-town college? Or: You live in a small town; you don’t know anything about big cities, so why would you consider a big-city college?